The Peach Keeper by Sarah Addison Allen. Set in North Carolina, the book revolves around Willa Jackson and the estate her family had to give up many years before she was even born. It's a story about women, societies, group-think, love, and...magic. Yes, magic. It's a good book--nothing life changing or poignant--but, it's good. It would make a perfect beach read. I could even see it being a book club book, but like I said, it's pretty quick, and the story just rolls along (hopping back and forth between older times and the current time), with no hard-hitting phrases or words. It's a sweet story, for sure, and in a way it sort of reminded me of The Help.
Looking for Salvation at the Dairy Queen by Susan Gregg Gilmore. Set in the 1970s, it follows the story of Catherine, a small town Georgia girl who wants nothing more than to get out of town. However, as soon as she leaves a tragedy pulls her back, and she starts to see her life, and town, through new eyes. What I loved about Looking for Salvation was that there was a certain innocence to it; you really could feel that she grows in the book, and becomes a woman from the small daughter of a Baptist preacher that she once was. Another great beach or travel read...also a good book club choice.